Dubai, UAE: As a way of giving back to the community and making a difference in other peoples’ lives, The Kanoo Group has supported 57 needy children through the ‘Joy of Eid’, a project by Rawafed Centre, in partnership with the Red Crescent.
The ‘Joy of Eid’ initiative gives a chance to disadvantaged children to go shopping for their Eid finery where volunteers are encouraged to come and take part in the shopping experience. Eid is a festival of celebration and one of the many joys of Eid is wearing new clothes.
Shadia Abdullah, a social worker from Rawafed Centre together with few helpers brought the children to the Red Tag Department Store in Arabian Centre where volunteers from The Kanoo Group accompanied the children to go shopping for 2 hours on 20th June 2017.
Over 25 employees took part in the heart-warming experience in drawing precious smiles on children’s faces. Paid coupons by The Kanoo Group were distributed to the staff, and each volunteer helped two kids buy their clothes and shoes. Feedback from employees shows that they also had a great time and themselves benefitted from the giving and sharing experience.
Ms Maha Kanoo, General Manager for Administration, HR and Marketing of The Kanoo Group, said, “Helping those in need through various charity initiatives has always been one of the programs of The Kanoo Group. The ‘Joy of Eid’ project is filled with the spirit of generosity and kindness, and we
see real happiness in those children’s eyes. They feel the joy and happiness of Eid as any other family would.”